Lament of an anti-social gamer

There was a primer posted on Gamasutra a couple of weeks ago about the growing role of social communities in games (and the challenges of building one that works). It's probably obvious by now that there are huge advantages to building an online social community around games -- give your players a place to compare notes and shoot the breeze with other players, and you've got an almost surefire hit, particularly if the game already has a fanbase. Even games that are entirely played online anyway (say, World of Warcraft) have thriving internet communities because they give players another reason engage with each other while they should be working.

But is it possible to provide too many social options for players? It's a lot of work to set up such things, and there may be a point at which actual gameplay can be sacrificed for the sake of "social" features. The case in point is Spore. I was pumped about Spore before it came out. I bought it within a week after release. It's a great game, and it's revolutionary in several ways, but when you really dig into it, there's not much game there.

The Spore experience is so focused on encouraging players to share their creations with each other that I felt from the beginning as if I were missing half the game because I didn't care about looking at other people's creations. I love that other creations are pulled into my universe automatically, but I haven't spent a single minute looking at sporepedia online or making friends in the online Spore community.

(Full disclosure time: I'm not a heavy user of social media. I get it, and I think it's changing the nature of the internet before our eyes. But I lead quite an anti-social online life.)

It's becoming accepted generally that, if you don't build social features into your game, you better do it online. In fact, one of the suggestions I've heard for indie developers is to focus lots of attention on your online social presence. Make your game about connecting, not just playing, say the experts. They're probably right--all my favorite and most enduring entertainment experiences have thriving communities. My lack of participation doesn't mean it isn't there.

What I'm trying to find, being an ultra-indie, is the right balance. I can't build or support a big-time social platform to supplement my games. Even if I could, it would almost certainly seem incongruous with the scope of the games themselves. Nor can I hope to compete with the big casual game sites (which naturally have full-featured social elements).

Probably, as with most things, the answer is somewhere in the middle. Create a game with in-game social elements (like multiplayer) and then give players a simple way to connect with each other outside the game using existing platforms like Facebook apps or embeddable web site widgets. Guess I'll add those to the list of things to learn.